DMA Creative Direct Marketing Strategies Seminar

Develop innovative and successful direct mail strategies for your company and jump-start your direct marketing career. Learn dozens of proven tools that the country’s biggest and best companies rely on. This unique and interactive two day seminar will ensure you know how to make your next direct marketing campaign a huge success. Learn everything you need to know about positioning, choosing the right target market, developing the most effective message, and making your creative work. Get ready for a stimulating, interactive experience, which will change the way you think about direct marketing – and give you practical information you can put to use right away.

Download a PDF of the Creative Direct Marketing Strategies Seminar brochure.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Benefits of Attending

Over two fast-paced, highly interactive days, you’ll learn:
How to develop a “blueprint” for your program that will help ensure success before the creative work begins
4 important ways to segment your prospects and develop more targeted appeals
17 proven direct marketing techniques you can immediately apply to your own program. (Even if you use only one or two – it will more than justify the cost of this seminar!)
7 specific checklists for creating and evaluating direct mail letters, brochures, reply cards, involvement devices, and print ads

Bring your samples (or work in progress) and get personal feedback from your instructor and or group reaction, ideas, and suggestions from other attendees.

Who Should Attend

This training is valuable for:

Direct marketing managers, directors, and VPs of any company
Account directors from advertising or direct marketing agencies who want to sharpen their strategic skills
Copywriters who want to improve their strategic sales skills
Anyone who is responsible for the success of the business-to-business direct marketing programs within a company - especially senior executives and sales managers

Why You Should Attend

Are you responsible for the success of B-to-B marketing programs? Attend this seminar and make sure – before starting a project – you can answer critical questions like these:

Are there any tricks for integrating our e-mail and other marketing programs?
How can I avoid going forward with an offer that totally bombs?
What does it take to make features crystal-clear – and to wow readers with benefits?
What are my options when response falls below expectations?

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

FREE BONUSES!

Copy of Alan Rosenspan’s newly revised “101 Ways to Improve Response” booklet. Are you looking for specific ideas on improving your next direct mail package? This highly acclaimed list has been published in several direct marketing magazines and Web sites. You’ll find it full of valuable tips on improving everything from your outer envelope to your reply device, as well as ideas for offers. It also includes many useful references and examples.
Join your nationally recognized direct marketing expert and other seminar attendees in this open and valuable analysis of direct marketing packages and advertisements. Please bring your direct marketing pieces to the seminar for review. This is just one more way to get fresh, usable ideas in this interactive seminar.
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council, Business-to-Business Council, and Financial Services Council.

Registration Rates

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served each day and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	Refund or account credit minus $50 processing fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Creative Direct Marketing Strategies Seminar